A new campaign from adidas Originals called Club Originals celebrates creativity in the fields of music, art, style, and movement. The campaign hopes to motivate a new generation of forward-thinking creatives by showcasing the newest trailblazing talent, such as Disco Misr and Almas.
A lineup of outstanding performers known for pushing boundaries while humblingly honouring their history will serve as the campaign’s face. Disco Misr, an Egyptian DJ group with roots in Cairo, takes listeners to a bygone age with its blend of electronic, disco, and oriental music. Almas, an Emirati-Egyptian singer and composer who is creating waves in the area, is also the campaign’s lead vocalist.
