Sarah Aboulkhair, an architect, and co-founder of 2ool Ameme, has been dropping hints about the arrival of a new product over the past week. But this time, she wasn’t alone. Amira Adeeb, a rising talent who is also an actor and a content developer, joined in the teasing. Both of the women’s audiences were making assumptions about what the two could be doing online while they duked it out through their Instagram tales. The wait is over, ool Ameme worked with Shop Amira Adeeb in an effort to surpass their previous record for shelving in more than 120 locations where they can be found to create the newest concept game-book in Egypt. The interactive book “Ma Wara2 El 3ady” contains 50 different experiences that will force you to step outside your comfort zone, whether you’re by yourself or with friends. This cooperation aims to encourage people to examine their inner feelings, their connections to friends and family, their interactions with strangers, and their past lives.
Each page features a “Tea-ta” that can be scratched to reveal the adventure that is waiting for you that day. If you’re an extrovert, you might scratch a challenge like “go out on a date by yourself,” but if you’re an introvert, you might scratch a task that says “go to a party alone
frightening activities that motivate you to have fun while imparting important lessons. The ability to work outside or indoors, as well as if you require any tools, are indicated by icons on each page.
With the help of this collaboration’s relationship with Instax, you may capture your (mis)adventures on polaroids and save the memories for all time. Better yet, beneath each assignment that may be scratched off a page is an empty space the size of a standard polaroid, so once you’ve completed all 50 events, you’ll have a scrapbook to document all you’ve experienced.”
AMIRA ADEEB PARTNERS WITH 2OOL AMEME
