“IN YOUR SHOE” OPENS NEW STORE AT CAIRO FESTIVAL CITY
In Your Shoe is a local hipster brand that defies conventions but never sews. They’ve turned to New Cairo’s CFCM to broaden the range of their business after years of producing bucket hats and quirky socks. In an effort to expand on their community-led brand strategy, the founders combined their retail and late-night coffee shop adventures to create a store that focuses on special occasions
Following the launch of two successful stores, one in City Centre, Almaza, and the other in Hacienda’s Lakeyard, In Your Shoe has been able to cut through the clutter of Egypt’s oversaturated fashion landscape and serve those among us seeking new ways to express themselves publicly. Although they became well-known through their online presence, the stores they have established in their brief existence have allowed them to develop strong relationships with their customers, making them the go-to brand for all things cosy outerwear.
