PEPSI MODIFIES THEIR LOGO FOR THE FIRST TIME IN 15 YEARS
At first glance, this rebrand appears to be just a play on nostalgia, but business leaders have given the new logo additional context. Representatives have claimed that adding more black and using a bolder font intentionally changed their identity.
The business feels that a deeper shade of blue and more black accents better capture the boldness and energy of their brand.
In an effort to reformulate the product, the business has also announced that standard Pepsi will have 57% less sugar.
